PROMOTE CROSS-CHANNEL ENGAGEMENT

Explore cross-channel marketing

Expanding your digital marketing to include traditional and influencer channels will enhance brand awareness and reach across TV, radio, billboards, and social media influencers. Successful Media will develop and implement tailored cross-channel marketing strategies designed to build customer loyalty, generate positive PR, and establish your brand as a thought leader in your industry.

Using cross-channel marketing to drive engagement

Increase reach and visibility

By leveraging media buying, PR, and influencer marketing, brands can significantly expand their visibility across multiple channels, ensuring their messages reach diverse audiences wherever they engage, from social media to traditional media outlets.

Enhanced audience targeting

These strategies allow for precise targeting of specific demographics and interests, ensuring that marketing efforts are directed toward the most receptive audiences, which increases the likelihood of engagement and conversion.

Integrated messaging across platforms

Coordinated efforts in media buying, PR, and influencer marketing create a unified brand message across various channels, reinforcing brand identity and making it easier for consumers to recognize and engage with the brand consistently.

DEVELOP AND EXECUTE CROSS-CHANNEL MARKETING STRATEGIES

Extend your reach across digital and traditional channels

Our holistic marketing approach strengthens your brand across both traditional and digital channels. Our cross-channel marketing services are structured into three key areas: media planning and buying, public relations (PR), and influencer marketing.

MEDIA PLANNING & BUYING

Secure optimal placements that align with your marketing objectives.
Includes
  • Develop media placement strategy
  • Purchase digital platform space
  • Purchase out-of-home advertising
  • Place radio adverts
  • Purchase print publication adverts
  • Run social media ad campaigns
CONTACT US TODAY!

PUBLIC RELATIONS

Influence public perception and cultivate a favourable brand image.
Includes:
  • Build and maintain media relations
  • Monitor and shape brand image
  • Develop press releases and articles
  • Develop strategic communications
  • Identify and position brand leaders
  • Report on PR effectiveness
CONTACT US TODAY

INFLUENCER MARKETING

Amplify your brand's reach and credibility through trusted influencers.
Includes:
  • Identify and engage influencers
  • Develop content calendar
  • Plan, execute, track campaigns
  • Build and maintain relationships
  • Report on campaign metrics
  • Track key performance indicators
CONTACT US TODAY!