Build an organic LinkedIn page

Your company LinkedIn Page serves as your brand’s home on the LinkedIn platform, connecting members to your brand and to each other. The more your followers engage with your content through likes, comments, and shares, the more visibility your content gains, extending its reach to their connections as well.

Even if your initial reach is modest, consistently posting and engaging with others' posts will expand it swiftly. While creating the page is essential, maintaining its activity is equally crucial.

To achieve organic growth, remember to notify employees using the top right-hand side of the post.

Goals of a LinkedIn page

These are the primary goals of your LinkedIn page:

1. Generating brand awareness
2. Building community
3. Driving leads

What can you do on your LinkedIn page to meet your goals?

• Interact with your professional community on LinkedIn.
• Join relevant conversations.
• Share content in multiple formats: articles, polls, company videos, and more.
• React and comment on hashtag feeds.
• Contribute to key topics and conversations to establish rapport.
• Grow your professional community, including employees, customers, investors, and prospective employees and customers.
• Find trending content with your audience.
• Drive actions with customizable call-to-action buttons.
• Monitor activity with visual analytics, including viewing all your page followers.
• Tap into your product community to generate high-quality leads.

How should you engage with LinkedIn users?

• Re-share employees' best @mentions and LinkedIn content
• Notify employees of your most important page posts to extend organic reach
• Recognize team moments or employees with personalized shout-outs from your page
• Foster internal engagement through a trusted, employee-only community
• Identify goals and ensure your organization is ready to start a two-way conversation

A summary if how to boost your organic presence on LinkedIn

To enhance organic growth, remember to notify employees using the option at the top right of your post. Craft a compelling headline and cover image to kickstart a robust organic strategy today.

LinkedIn is home to the largest global community of professionals who visit the platform to invest time in learning, advancing their careers, and connecting with peers. Advertising on LinkedIn can significantly impact your brand's reputation, with measurable and observable outcomes.

It is an ideal platform for marketers to engage with both B2B and B2C buyers who are making high-consideration decisions. LinkedIn is recognized as the most trusted social media site, highlighting its influence on advertiser effectiveness and perception. Research indicates that LinkedIn's quality context can have a 2-3x 'halo effect' on brands advertising on the platform.

In essence, leveraging the credibility of LinkedIn can elevate your brand's reputation. Brands that advertise on LinkedIn are viewed as professional, trustworthy, intelligent, and of superior quality compared to brands that advertise on other social media platforms.

• Interact with your professional community on LinkedIn.
• Join relevant conversations.
• Share content in multiple formats: articles, polls, company videos, and more.
• React and comment on hashtag feeds.
• Contribute to key topics and conversations to establish rapport.
• Grow your professional community, including employees, customers, investors, and prospective employees and customers.
• Find trending content with your audience.
• Drive actions with customizable call-to-action buttons.
• Monitor activity with visual analytics, including viewing all your page followers.
• Tap into your product community to generate high-quality leads.
  • Re-share employees' best @mentions and LinkedIn content
  • Notify employees of your most important page posts to extend organic reach
  • Recognize team moments or employees with personalized shout-outs from your page
  • Foster internal engagement through a trusted, employee-only community
  • Identify goals and ensure your organization is ready to start a two-way conversation

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