Proliferation of smartphones

The proliferation of smartphones as the go-to device for internet browsing means your website must be accessible on all screen sizes. Designing for mobile means not just shrinking your desktop site, but ensuring the mobile experience is considerate of on-the-go users' needs.

SEO benefits of a mobile-friendly website

Search engines prioritize mobile-friendly websites in their rankings, meaning your mobile design decisions can significantly impact visibility. Do not underestimate the role a well-optimized mobile site plays in attracting traffic.

Expand your customer reach with a mobile-friendly website

Mobile compatibility broadens your customer base, allowing you to reach people who may not have access to a desktop computer. A mobile-friendly site is a statement of inclusivity and forward-thinking that can attract new customers and retain existing ones.

A mobile-friendly website makes your website easy to read

Clarity is king

Your website content should convey your brand's message with clarity and precision. If the design showcases products or services as the stars of the show, the content must play a supportive role, guiding users in their decision-making process.

Relevance to the audience

Effective web content is tailored to your audience. It can be easy to get caught up in industry jargon or detail every aspect of your business, but users are looking for answers to their questions. Keep content focused on user needs and preferences.

Retaining visitor interest

Well-structured and easy-to-digest content keeps visitors on your site. Use headings, bullet points, and white space to break up content and improve readability. Engaging visuals can complement the text, providing information in a variety of formats that resonate with different users.

Why you need to make sure your website is mobile friendly

Your website's design and structure are not just about making things look pretty. They serve as powerful tools that can influence customer behaviour, increase engagement, and enhance your brand's reputation. When designing or revamping your website, keep these aspects in mind, as they are the cornerstones to creating a digital storefront that doesn't just beckon people in but keeps them coming back for more.

Back to blog posts on marketing trends