STAY AHEAD OF THE CURVE

Keep on top of marketing trends

Staying on top of marketing trends is essential to remain competitive, adapt to changing consumer behaviors, and leverage new opportunities. It helps businesses refine strategies, optimise campaigns, and stay relevant in a fast-evolving market, ensuring sustained growth and long-term success.

 
Published: 06-Aug-2024

Facebook for businesses

Although some of the younger demographics are passing up Facebook in favour of tools like Instagram and Snapchat, Facebook still dominates the market and is an effective tool for your business.

 
 

Why should your business be on Facebook?

As of January 2024, South Africa had 45.34 million active internet users, with nearly 26 million active on social media. Analysing social media demographics shows that individuals aged 25 to 34 make up over 30% of these users.

WhatsApp is the most popular social media platform in South Africa, with 94% internet users in the country using the messaging app. Facebook follows with a penetration of 88%.

With these stats, your business cannot afford to ignore including Facebook in your online marketing stategy.

Get more people to know about your business with Facebook

If you want your business’ content to reach consumers, having a presence on Facebook for your business is essential. To make the most of your Facebook page you need to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers). To do this, you need to optimise your Facebook presence.

How to optimise your Facebook page

Successful Media can help you optimise your Facebook presence, through an effective, measured, well-executed strategy, making your marketing spend work for you! We have helped brands grow from a small online presence to many thousands of followers.

We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.

Goals of your Facebook page

Start building long-lasting customer relationships, ensure brand consistency and build the trust of all who engage with your brand. We work on business campaigns for Facebook, Linked In, Twitter and Instagram. We can set up advertising campaigns that work and help with lead generation.

We will give you assistance with how to:

  1. Engage with your audience more effectively;
  2. Listen to your audience;
  3. Develop a contest and giveaway strategy;
  4. Promote your events; and
  5. Use facebook ads.

Contact us today for a free consultation and get assistance with how to setup a Facebook page which grows your business.

References

  1. Statista.com
 

Back to blog posts on marketing trends