How does Google Ads work?

Google Ads is an online advertising platform that enables businesses to display ads on Google’s search results and other partner websites. When users search for keywords relevant to a business's offerings, Google Ads displays the business's advertisements alongside the search results. The ads operate on a pay-per-click (PPC) model, where advertisers pay each time a user clicks on their ad, driving targeted traffic to their website.

What are the different types of Google Ads campaigns that I must consider?

When setting up Google Ads, you can choose from several campaign types, depending on your marketing goals:

• Search campaigns – Show text-based ads on Google search results pages when users enter relevant queries.
• Display cmpaigns – Place visual banner ads on websites within the Google Display Network.
• Shopping campaigns – Promote specific products with images and prices in Google Shopping results.
• Video campaigns – Display video ads on YouTube and other video platforms.
• App campaigns – Drive app installs and engagement through ads across Google’s platforms.
• Performance Max campaigns – Leverage Google's AI to optimise ads across Search, Display, YouTube, Gmail, and Maps for maximum performance.

Why should I advertise on Google Ads?

Google Ads offers several benefits for businesses looking to grow online:

• Instant visibility – Appear at the top of search results when potential customers are actively looking for your services.
• Precise targeting – Target audiences based on location, interests, demographics, and search behavior.
• Measurable performance – Track ad performance and adjust campaigns based on real-time data.
• SEO support – Complement your organic search efforts by capturing clicks from users who may not find the business through organic SEO alone.

Is Google Ads necessary if I have a strong SEO foundation?

A robust SEO strategy is essential for long-term visibility and growth, but Google Ads provides instant traffic, complementing your SEO efforts. It allows businesses to target specific keywords and demographics quickly, capturing immediate traffic and conversions. Combining Google Ads with SEO maximizes online presence and provides a balanced approach to digital marketing.

How long does it take to see results with Google Ads?

Google Ads can deliver results within days or weeks, depending on factors like:

• Budget – Higher budgets can drive faster results.
• Competition – More competitive industries may take longer.
• Optimisation – Regularly refining ad targeting and keywords improves performance over time.

For the best outcomes, continuous monitoring and adjustments are essential. Partnering with a qualified Google Ads expert can deliver results quicker and ensure best practices are followed.

Do I need an expert to run Google Ads?

While you can set up Google Ads yourself, working with an expert ensures:

• Optimised ad spend – Avoid wasting money on irrelevant clicks.
• Effective targeting – Experts understand keyword strategy and audience segmentation.
• Continuous improvements – Regular testing and adjustments lead to better performance.

Can you share examples of companies where Google Ads has helped their business?

Numerous companies have successfully leveraged Google Ads to drive sales and growth. For instance, an e-commerce store increased its online sales by 50% in three months by targeting high-intent search terms. Another example is a local service provider that saw a 40% increase in leads by using location-based targeting in its search campaigns. For more detailed case studies, contact our offices for client success stories.

For further assistance or to learn more about how Google Ads can benefit your business, please contact us

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